Conduct a social media audit

• August 22nd, 2023
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I guess you already have some sort of social media presence. Take a step back and have a look at everything you do from a distance. 

If you want to focus your digital marketing on social media, you need to have an overview of your performance.

What kind of posts tend to perform the best for you? What are the posts that generate zero to little engagement? Do you use a lot of visual content? If yes, does it improve the level of interactions you have with your followers?

You can conduct a social media audit on your own — analyze the amount of content posted online, try to calculate social media reach or analyze the sentiment around the brand.

But that’s very time consuming and not very cost-effective.

To conduct a thorough social media competitor analysis, try a social media monitoring tool, for example, Brand24.

Brand24 collects all publicly available social media mentions containing your predefined keyword and analyses the results in-depth. The process is called social listening.

What kind of digital marketing information will a media monitoring tool deliver?

In the dashboard, you’ll find pieces of information about:

• the volume of mentions
• sentiment around a brand or product
• the total number and type of interactions
• the social media reach
• top public profiles talking about a brand
• context analysis