I guess you already have some sort of social media presence. Take a step back and have a look at everything you do from a distance. 

If you want to focus your digital marketing on social media, you need to have an overview of your performance.

What kind of posts tend to perform the best for you? What are the posts that generate zero to little engagement? Do you use a lot of visual content? If yes, does it improve the level of interactions you have with your followers?

You can conduct a social media audit on your own — analyze the amount of content posted online, try to calculate social media reach or analyze the sentiment around the brand.

But that’s very time consuming and not very cost-effective.

To conduct a thorough social media competitor analysis, try a social media monitoring tool, for example, Brand24.

Brand24 collects all publicly available social media mentions containing your predefined keyword and analyses the results in-depth. The process is called social listening.

What kind of digital marketing information will a media monitoring tool deliver?

In the dashboard, you’ll find pieces of information about:

• the volume of mentions
• sentiment around a brand or product
• the total number and type of interactions
• the social media reach
• top public profiles talking about a brand
• context analysis

Let’s start with social media marketing, quite an obvious yet sometimes poorly executed digital marketing solution.

Everyone these days is doing social media marketing, both online and offline businesses. However, there are more of them that are underperforming than those that are thriving. 

A lot of companies neglect social media and do the bare minimum, focusing on other internet channels. This is, in most cases, the wrong approach. Your online success depends a lot on your social media profiles because they are a sort of business card. Most of your clients will check your social channels to see if your brand is genuine and if it resonates with their beliefs.

My point is, don’t forget about social media marketing, because it’s one of the keys to your digital marketing strategy success.

There’s a certain set of steps that we believe should help you place yourself in a more prosperous group.

Let’s start with the basics. Your digital marketing strategy should depend on the goal you want to achieve. Once you identify the pain points you want to solve, choosing the right online marketing channels you want to conquer will be easy. For example, if you want to build brand awareness, you can accomplish this via:

• search engine optimization of your website to make it more visible in Google and other search engines
• content creation
• social media posts
• advertising

Depending on the predefined marketing strategy, you can choose channels that will attract new customers and help you reach your desired results.

In this article, we will explore basic digital marketing solutions that will help you bring your business to the next level, both in terms of organic growth and paid media.

I’ll also provide some tips on how you can use media monitoring to boost each online marketing solution.

Listen to this interactive discussion with Jon Allen – CIO from Baylor and Max Davis-Johnson – CIO from Boise State, as they discuss what the impetus was for moving to Cloud, why they went with Oracle, lessons learned from their implementation, and what positive outcomes they are seeing so far.

Specific topics addressed include how to create a shared vision, assessing functionality and analyzing potential gaps, managing organizational change, and the evolving roles of IT, finance, and human resources once digital transformation has begun.

This webinar is a part of the EDUCAUSE Industry & Campus Solutions series.