• August 22nd, 2023
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Let’s start with the basics. Your digital marketing strategy should depend on the goal you want to achieve. Once you identify the pain points you want to solve, choosing the right online marketing channels you want to conquer will be easy. For example, if you want to build brand awareness, you can accomplish this via:

• search engine optimization of your website to make it more visible in Google and other search engines
• content creation
• social media posts
• advertising

Depending on the predefined marketing strategy, you can choose channels that will attract new customers and help you reach your desired results.

In this article, we will explore basic digital marketing solutions that will help you bring your business to the next level, both in terms of organic growth and paid media.

I’ll also provide some tips on how you can use media monitoring to boost each online marketing solution.

• August 22nd, 2023
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Listen to this interactive discussion with Jon Allen – CIO from Baylor and Max Davis-Johnson – CIO from Boise State, as they discuss what the impetus was for moving to Cloud, why they went with Oracle, lessons learned from their implementation, and what positive outcomes they are seeing so far.

Specific topics addressed include how to create a shared vision, assessing functionality and analyzing potential gaps, managing organizational change, and the evolving roles of IT, finance, and human resources once digital transformation has begun.

This webinar is a part of the EDUCAUSE Industry & Campus Solutions series.

• August 22nd, 2023
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Cable television systems have moved far beyond simple delivery of television programming to include high-speed data services, voice telephony, networking, transactional delivery of digital video under the interactive control of customers, and targeted advertising delivery, to name a few. To manage this complex business, what was formerly known simply as the “headend” has also evolved into a hierarchy of national, regional, and local signal processing centers. Similarly, the subscriber’s premise has evolved to often include local distribution networks that allow communication among devices as well as with the external network. In the near future, communications will be provided by operators to multiple, diverse end terminals, including wireless devices. Our previous book, Modern Cable Television Technology: Voice, Video and Data Communications, 2nd ed. (Morgan Kaufmann, 2004) covered the entire range of technologies involved in a cable system and should be consulted for topics lying outside the scope of this volume.

At some point in this network, the modulated radio frequency (RF) signals that are to be transported to customer homes are delivered to a linear distribution network whose purpose is to deliver those same signals with no further per-signal processing and with as little degradation as economically possible. This book is devoted to that portion of the system, which we have referred to generically as the “hybrid fiber/coax (HFC) plant,” although it need not always include both fiber optics and coaxial transport and may occasionally include microwave links. The HFC plant is designed to be as transparent as possible and is characterized by its bidirectional RF bandwidth, the maximum level of various impairments to the transported signals, the number of homes or customers who share common signals, its reliability and availability, and its ability to scale to provide greater per-subscriber bandwidth as needed. It is this portion of a cable television system that distinguishes it from, for instance, a direct-to-home satellite system; that is, a satellite provider is limited to a one-way broadband path that, because of the characteristics of satellite antennas, delivers signals in common to millions of homes and, because of the characteristics of those signals, requires signal processing for every in-home television receiver.