• August 22nd, 2023
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Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to at least 17,000-year-old cave paintings. It’s a term that originated in the 1920s’ print industry. It continues to cover a range of activities including logo creation. Graphic design in this sense concerns aesthetic appeal and marketing. Graphic designers attract viewers using images, color and typography. However, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach. That means you need to focus on—and seek to empathize the most with—your specific users while you create good-looking designs that maximize usability. Aesthetics must serve a purpose—in UX design we don’t create art for art’s sake. So, graphic designers must branch into visual design. When designing for UX, you should:

1. Consider the information architecture of your interactive designs, to ensure accessibility for users.
2. Leverage graphic design skills to create work that considers the entire user experience, including users’ visual processing abilities.

For instance, if an otherwise pleasing mobile app can’t offer users what they need in several thumb-clicks, its designer/s will have failed to marry graphic design to user experience. The scope of graphic design in UX covers the creation of beautiful designs that users find highly pleasurable, meaningful and usable.

• August 22nd, 2023
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I guess you already have some sort of social media presence. Take a step back and have a look at everything you do from a distance. 

If you want to focus your digital marketing on social media, you need to have an overview of your performance.

What kind of posts tend to perform the best for you? What are the posts that generate zero to little engagement? Do you use a lot of visual content? If yes, does it improve the level of interactions you have with your followers?

You can conduct a social media audit on your own — analyze the amount of content posted online, try to calculate social media reach or analyze the sentiment around the brand.

But that’s very time consuming and not very cost-effective.

To conduct a thorough social media competitor analysis, try a social media monitoring tool, for example, Brand24.

Brand24 collects all publicly available social media mentions containing your predefined keyword and analyses the results in-depth. The process is called social listening.

What kind of digital marketing information will a media monitoring tool deliver?

In the dashboard, you’ll find pieces of information about:

• the volume of mentions
• sentiment around a brand or product
• the total number and type of interactions
• the social media reach
• top public profiles talking about a brand
• context analysis

• August 22nd, 2023
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Let’s start with social media marketing, quite an obvious yet sometimes poorly executed digital marketing solution.

Everyone these days is doing social media marketing, both online and offline businesses. However, there are more of them that are underperforming than those that are thriving. 

A lot of companies neglect social media and do the bare minimum, focusing on other internet channels. This is, in most cases, the wrong approach. Your online success depends a lot on your social media profiles because they are a sort of business card. Most of your clients will check your social channels to see if your brand is genuine and if it resonates with their beliefs.

My point is, don’t forget about social media marketing, because it’s one of the keys to your digital marketing strategy success.

There’s a certain set of steps that we believe should help you place yourself in a more prosperous group.