D2C – Direct to Consumer

• May 5th, 2025
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Description: Manufacturers or brands sell directly to end-users, without retailers.

Platform Examples: Nike.com, Casper, Warby Parker

Products/Services: Fashion, beauty, wellness, tech accessories

Features:

1. Brand-owned platform
2. Deep customer engagement
3. Personalized packaging & marketing

Advantages:

1. Higher margins
2. Full control of brand and experience

Challenges:

1. Requires investment in marketing & logistics
2. Need to manage customer service and fulfillment