B2C – Business to Consumer

• May 5th, 2025
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Description: The most common model; businesses sell directly to individual customers.

Platform Examples: Amazon, Walmart, H&M, Target

Products/Services: Clothes, electronics, furniture, food, online courses

Features:

1. User-friendly UI/UX
2. Shopping cart, fast checkout
3. Personalized recommendations
4. Reviews and ratings

Advantages:

1. Wide market reach
2. Easier to scale online

Challenges:

1. High competition
2. Requires strong branding & logistics