Description: Manufacturers or brands sell directly to end-users, without retailers. Platform Examples: Nike.com, Casper, Warby Parker Products/Services: Fashion, beauty, wellness, tech accessories Features: Brand-owned platform Deep customer engagement Personalized packaging & marketing Advantages: Higher margins Full control of brand and experience Challenges: Requires investment in marketing & logistics Need to [Read more]
Description: Businesses sell to governments or public sector organizations. Platform Examples: Government procurement portals (e.g., GeM in India, SAM.gov in the USA) Products/Services: Infrastructure, defense systems, consulting, IT solutions Features: Compliance with government standards Bidding/tender systems Legal and regulatory oversight Advantages: Large contracts, high credibility Challenges: Long approval cycles Bureaucracy